Diageo: vodka not on the rocks
31 July, 2014
Smirnoff is not a casualty of a global trend away from vodka, according to Ivan Menezes, CEO of Diageo.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
